Starting in the 90s there was this thing called internet that just surfaced for most people. Many companies have since then worked on a way to deal with it. Some were more successful, others less, but all now know what to do with it. Then a couple of years ago arrived this thing called user experience, or UX, and the story begins again. Read more
When you’re working on a new product it is easy to just focus on creating a good solution. UX methods then help to make sure that the potential users would get along well with your new solution. However, did you also do the necessary research? Read more
Everybody wants to go lean today. Lean Startup seems to be the holy grail, the methodology to go in every situation. However, it is not! Read more
Being at the beginning of developing a new product, you can gather tons of feedback about what to improve out of user research activities. The tough question is then: what is the most important thing to work on first? Knowing the customer journey comes in handy now. Read more
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